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Portfolio
Projects
- PageFair Adblock Reports (20/21/22/24); editor, researcher & publisher
- Slice of AdTech Podcast; host & producer of a podcast exploring the AdTech ecosystem
Bylines & quotes
- Abiogenesis: How life emerged in a non-living world, Digit
- The mysteries of time travel explained, Digit
- Chinese investments in Indian startups skyrocket, India-China Dialogue
- It can be a money-printing machine’: The revival of auto-refreshing ads, Digiday
- Facebook’s not listening to you, its new ad disclosure feature screams, The Next Web
- Google Chrome’s policy change won’t stop targeted ads, ConsumerAffairs
- Advertising’s Gen Z obsession misses the bigger picture, ExchangeWire
- 10 UX tools marketers need to know about, MarketingProfs
- How CafeMedia recouped millions through adblock recovery, Adweek
- How AccuWeather shored up revenue with ad-blocking audience, AdExchanger
- Ad blocking surges as millions more seek privacy, less annoyance, CNET
- Publishers forecast to lose $54B in revenue from ad-blocking, MediaPost
- Desktop Ad-Blocking Creeps Up, PageFair Reports, MediaPost
- Blockthrough co-founder looks at the future of ad blocking, MediaPost
- Why ad block users are not all ‘militant ad haters’, The Media Leader
- Working with web publishers, this startup has notched up $10M ARR, YourStory
Citations
- Consumer privacy choices and (un) targeted advertising along the purchase journey, Journal of Marketing Research
- The Antitrust Assault on Ad Tech: A Law & Economics Critique, 2022, ICLE White Paper
- Times They Are a Changin’ — Can the Ad Tech Industry Survive in a Privacy Conscious World?, 2021, Catholic University Journal of Law & Technology
- Eluding ml-based adblockers with actionable adversarial examples, 2021, 37th Annual Computer Security Applications Conference
- A Longitudinal Analysis of the ads.txt Standard, 2019, Internet Measurement Conference Proceedings
- Fake news: The commoditization of internet speech, California Western International Law Journal
- Development of an Asynchronous Mobile game, Master’s thesis, Universidade de Coimbra
