Modern GTM partner for disruptive, early-stage startups.
Founded by Vishveshwar Jatain; the lab runs on three pillars.
Build
We develop self-serve CLI plugins, agent skills, and app workflow templates to help scrappy marketing teams get more done with less.
Scale
We help startups improve their positioning, content strategy, and GTM motion through clearly-scoped, customized growth sprints.
Invest
We support seed-stage startups with access to capital, equity-based advisory, and contributions to open-source standards.
Founder’s note
Hi, I’m VJ!
In 1999, my dad got me a Compaq Presario 5900. A “cutting-edge” PC with 10gb HDD, 64mb RAM, running Windows 98. I spent the next few years reading DIY tech, overclocking GPUs, fixing BSODs, and playing games.
I later worked in online media as an early-adopter of WordPress and AdSense, while moonlighting as a science/tech contributor for print on the side.
After helping scale two early-stage AdTech startups from $0 → $10M → $30M ARR as the founding marketer, I founded And/or Labs to make my own adventure.