Things we built to see what happens.
Small, strange, working software. Some of it becomes product. Most of it becomes a note.
Transmissions12
- B2B content marketing strategy for startups that hate slop
- Fighting the Copilot Tax
- A doomsday prepper's guide to the post-software era
- Netflixification
- How to think about effort
- What is inbound-led outbound?
- What is GTM Engineering?
- How to get started with Claude Code
- What is vibe coding?
- Writing is the worst use of LLMs
- Death of the MQL
- You don’t need A/B testing
Experiments02
- MEGAFLY.EXEMegaflyA Three.js fly at a laptop, driven by a computed replay of 1,045 real neurons from the MaleCNS connectome. It moves a paper ad budget between display, video and native. No returns are fabricated.
- DOOMSDAY.CLKZero-click doomsday clockA TimesFM forecast of search-referral decay to publishers, 2015 to 2034, across all 29 IAB categories. A frozen artifact, not a curve fit.
Next step
For a media or adtech company whose product has outgrown its positioning, website and pipeline.
A senior marketer, deployed inside your team.