And/or Labs

B2B Growth Partner

  • Fighting the Copilot Tax

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    6 min read

    There’s a meme going around that compares AI copilots to coin slot machines. After building 5 products in 6 weeks… I’m starting to see the merit of that parallel. Without a good process, it’s easier (and more likely) to burn your tokens on things that shouldn’t have been built in the first place.

  • A doomsday prepper’s guide to the post-software era

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    5 min read

    The ability to build software is being commoditized to zero. SaaS as we know it is in trouble, but the pain won’t be evenly distributed. Here’s what still matters when code stops being the moat.

  • Netflixification

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    3 min read

    In a 2023 Wired article, Cory Doctorow coined the term ‘Enshittificationhttps://www.wired.com/story/tiktok-platforms-cory-doctorow/’ to describe the inevitable…

  • Writing is the worst use of LLMs

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    4 min read

    I’ve been a professional writer for 15+ years. My definition of “professional” is anyone who ever received a check in exchange for some words that they wrote….

  • What is vibe coding?

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    3 min read

    I’m deviating from the usual programming to bring you a hot topic of sorts. But first a little background. For a non-engineer, I have a fair bit of history…

  • What is inbound-led outbound?

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    4 min read

    If I was a betting man, I would say that no one uttered the words “inbound-led outbound” or “warm inbound” prior to 2024. And now, we have hour-long…

  • What is GTM Engineering?

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    5 min read

    Gather ‘round, folks! I got some ☕️ Once upon a time, in a startup far, far away, there was a growth hacker. What did she do? She did whatever it took for the…

  • How to think about effort

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    3 min read

    I recently became acquainted with the idea of “checkbox marketing” via following Brendan Hufford on LinkedIn. It looks something like: “This week, I’ll write 2…

  • How to get started with Claude Code

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    6 min read

    How I learned to stop worrying and love my virtual CTO.

  • Death of the MQL

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    6 min read

    Before you bring out the pitchforks, I didn’t dream this up. Just Google “MQL is dead” and you’ll find page after page after page of experts saying the same…