And/or Labs

B2B Growth Partner

About

I’ve led marketing at two adtech startups from the seed stage, finding PMF, scaling growth—all the way to successful acquisitions ($100M+ combined exits).

Where I operate best: You have a technically sophisticated product, a niche buyer (director to C-suite), and you need someone who can both create and execute the go-to-market strategy.

I work with founders & CxOs on positioning, content strategy, and using GenAI to transform GTM ops. I’m also open to the right full-time role (Founding Marketer / Head of Marketing / VP Marketing).

If you’re a founder with a vision and a disruptive product, but still figuring out GTM, let’s talk!

Connect

vj@andorlabs.ca

@jatain