Marketing
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Writing is the worst use of LLMs
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4 min read
I’ve been a professional writer for 15+ years. My definition of “professional” is anyone who ever received a check in exchange for some words that they wrote….
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Death of the MQL
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6 min read
Before you bring out the pitchforks, I didn’t dream this up. Just Google “MQL is dead” and you’ll find page after page after page of experts saying the same…
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You don’t need A/B testing
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3 min read
“Should we A/B test that?” I dare you to come up with a more spiteful question to type into Google Meets, as you take the last bite out of your donut, with the…